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Business Planning

5 Ways to Hack a Business Plan…

Whether you’re building gadgets, selling software or starting a nonprofit, your starting point is a vision, which gets turned into a plan of action. In business, your plan is the road map that will help you pinpoint the answers to some of the most important questions pertaining to your venture: What ...

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Why You Need to Set Sales Goals…

Whether you’re a doctor, a retail specialist or an accountant, you need to understand your sales, general and administrative (SGA) expenses. “Otherwise you’re flying blind,” says Jordan Zimmerman, founder and Chairman of Zimmerman Advertising. In this edition of AskJZ, Zimmerman emphasizes the importance of having business acumen and creating a business plan with sales goals. As always, ...

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