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Naming Your Business

Tesla Removes 'Motors' From Its Name…

As soon as Tesla Motors was brought into existence, everyone, including the media, automatically shortened the name to Tesla for convenience. However, now it’s officially becoming the company name going forward as CEO Elon Musk decided to ditch “Motors” and opted for “Tesla Inc.” instead. According to Reuters, the name ...

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The Biggest Company Name Changes (Infographic)…

Google wasn’t always “Google.” It once went by the name “BackRub.” Best Buy went by the name, “Sound of Music.” Related: 7 Tips for Naming (or Re-Naming) Your Company Whether the original name wasn’t a fit, was too long or simply not good enough, there are a number of reasons why a business name just ...

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Make Your Company's Name Unforgettable…

Perception can be everything when getting the word out about a new company — starting with the name.  If you have the resources available, you might consider enlisting the advice of a branding expert. Otherwise, come up with a name that reflects what you want your business to achieve. Make ...

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How to Name Your Startup…

Choosing a name is one of the parts of a startup I find the most difficult. It’s also something you can easily get hung up on. We all know that the key thing is to move on to actually building something we can put in front of users. Here are ...

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